I build campus audiences and turn them into revenue.

It started as students DMing me a photo and a bio and paying over Venmo. I turned that into a company: an independent, student-run network of 26 Class of 2031 Instagram pages with 400K+ lifetime followers, where incoming freshmen meet their class before move-in. I hired, trained, and manage the team of eight who run the pages day to day. The 2024-25 cycle did $101,810 against a $100K goal. The network is not affiliated with any university.

I run the flagship, @uiowa_2031 (verified, about 12K followers), and I designed the network's page templates, story frames, and carousels so all 26 pages stay consistent.

I also took the business off Venmo and DMs by building its platform end to end. Students now submit their features through a per-school storefront with Stripe checkout, my managers approve posts from their own dashboards, and each manager's revenue split is calculated automatically. It is live at collegeconnecthq.com.

The owner of The Summit, an Iowa City nightclub open since 2001, hired me to run its marketing, then handed me his new restaurant and bar, Frank's Filling Station. At The Summit I shoot and edit the short-form video and design the flyers for weekly events and specials. A blind-pour challenge reel I made reached 135K views on TikTok and 100K on Instagram, and the Iowa vs. Ohio State gameday promo drew 41K Instagram views.

For Frank's, I built the brand from zero ahead of opening: the logo system, launch and hiring posts, story and highlight covers, a logo sting, and a website I designed and built. The building was a 1948 Amoco station, so the brand borrows from the signage and print of that era.

I promote nationwide entertainment events (concerts, festivals, and large-scale parties) through talent outreach and booking, digital ad campaigns, and influencer partnerships for @pluggeduniversity, an events brand with 168K+ followers. Most recently I ran Iowa Welcome Week end to end: two ticketed 18+ nights at The Summit in Iowa City that sold 1,564 tickets. I designed every promo video, hired the staff and DJs, managed the equipment, and built the promoter team.

The campaign shipped 25+ promo cuts, and I tested every one on non-followers with Instagram Trial Reels before scaling the winners. The early-bird tier sold out, and prices stepped up at every tier.

I ran short-form video for a store that buys and resells used tech, and delivered a 27-video slate that looks like one brand: authentication explainers, price-guessing hooks, storefront tours, and offer cards. Every video rendered from a design system I wrote in code, so the whole slate stayed consistent without hand-rebuilding a single post.

Beyond the videos, I wrote the store's LinkedIn B2B plan and designed a laptop giveaway, with a retention plan for keeping the audience after the prize ships.